Brand & Marketing Director at Solibri, Inc.
INFORMATION_TECHNOLOGY_AND_SERVICES | Finland, FI
Russell is an international brand & marketing professional. He has experience from both global and small start up companies (B2C and B2B). He knows how to take a brand forward with great creative marketing. He is quick to realise what the brand and its customer's need. He then translates this into outstanding marketing with a point of view. He pushes for fresh creative thinking and action. Russell has won several advertising awards for his projects.
Marketing Strategy/Planning Experience – Responsibility for writing creative briefs for Nokia flagship products and own design company. Now running the brand & marketing strategy at Solibri.
Brand Building - Establishing a new brand look & feel, tonality and messaging for Solibri IT products.
Campaign Production Experience (ATL, Digital/Social Media, Partnerships, Launch) – Over 10 years experience in campaign creation & new product introduction– creating TV and print for most of Nokia’s flagship devices (including Partnerships in Hollywood films and fashion world). Creating digital and social media campaigns, the first examples already seen in 2005. These productions include budgeting, briefing, creative approach, director/photographer choice, final production and delivery. Creative portfolio seen on www.russellanderson.me
Creative Management Experience – Guiding world leading advertising agency networks (IPG, JWT, WK and WPP) in the production of global campaigns – including working with independent brand/digital agencies to provide complete creative solutions.
Sales Experience – Sales Account Management role B2B - Selling to SMEs. Best company sales men for two years.
Team Management Experience – Running a creative team of 11 people – responsible for the event and 360 flagship campaigns. Currently running the Solibri Marketing Department.
Design Entrepreneur – The creator of a new design product and brand for interiors – bbuddy. Owner of brand identity and tonality, PR and sales.