Brand and Marketing Director at bbuddy
Design | Finland, FI
Marketing Strategy/Planning Experience – responsibility for writing creative briefs and strategy for Nokia flagship product category and own design start up company.
Marketing Campaign Production Experience (ATL, Digital/Social Media, Partnerships) – over 10 years experience in campaign creation – creating TV and print for almost all of Nokia’s flagship devices (including Partnerships in Hollywood films and fashion world). Creating digital and social media campaigns, the first examples being in 2005 up to the most recent one ran on Vimeo and Nokia’s Facebook channel. These productions include budgeting, briefing, creative approach, director/photographer choice, final production and delivery. Creative portfolio seen on www.russellanderson.me
Agency Creative Management Experience – guiding world leading advertising agency networks (IPG, JWT, WK and WPP) in the creative production of global campaigns – including budgeting, briefing and final delivery. This also included working with independent brand/digital agencies to provide complete creative solutions within the larger team.
Sales Experience – Sales Account Management role B2B - selling in company products and internet services to SMEs. Best company sales men for two years.
Team Management Experience – previously running a creative marketing team of 11 people – the team was responsible for the event launch and 360 campaigns around flagship products. Management duties involved creative leadership of campaign materials and general line management duties
Design Entrepreneur – the creation of a new design product and brand for bathrooms – bbuddy. bbuddy is a minimalist inter changeable storage box and shelf for modern homes. Design, PR, brand creation and sales all done in partnership with myself.